Stop Buying More Real Estate Tech

We

Make Your Agents

Not Hate Their

Not Hate Their CRM.

CRM.

You already have Lofty, BoldTrail, Follow Up Boss or another CRM. The problem isn’t the technology, it’s that nobody has made it work the way your agents need it to. Big.fish configures, connects and runs everything behind the scenes so agents open their CRM and the right people, tasks, opportunities and conversations are already waiting for them.

Talk to big.fish

Built for agents, teams, and brokerages

See Recent Work

Hello!

We take the systems you already have your CRM, sphere, farm, and paid leads - and make them actually work together.

CRM optimization

Data enrichment

Lead automation

PPC workflows

Database cleanup

System strategy

How big.fish works

Your systems, working together

Audit

We map your CRM, lead sources, sphere, farm, and existing workflows.

Audit

We map your CRM, lead sources, sphere, farm, and existing workflows.

Audit

We map your CRM, lead sources, sphere, farm, and existing workflows.

Build

We clean, enrich, connect, and automate the systems that drive your business.

Build

We clean, enrich, connect, and automate the systems that drive your business.

Run

Your team works the opportunities while we keep the technology moving.

Run

Your team works the opportunities while we keep the technology moving.

CRM operations

Configured for how your team actually works

We turn CRM cleanup into a usable operating system—so every contact, lead source, and follow-up has a clear place and purpose.

"

CRM operations

Configured for how your team actually works

We turn CRM cleanup into a usable operating system—so every contact, lead source, and follow-up has a clear place and purpose.

"

CRM operations

Configured for how your team actually works

We turn CRM cleanup into a usable operating system—so every contact, lead source, and follow-up has a clear place and purpose.

"

Lead operations

Built to protect every opportunity

When lead sources, contact data, and automation work together, agents can spend less time tracking down information and more time advancing opportunities.

"

Lead operations

Built to protect every opportunity

When lead sources, contact data, and automation work together, agents can spend less time tracking down information and more time advancing opportunities.

"

Lead operations

Built to protect every opportunity

When lead sources, contact data, and automation work together, agents can spend less time tracking down information and more time advancing opportunities.

"

What we handle

The operational work your agents shouldn’t have to manage

Sphere / Nurture

Sphere

Nurture

Farm / Territory

Farm

Territory

PPC / Acquisition

PPC

Acquisition

CRM / Automation

CRM

Automation

Why big.fish

Built by the people who built real estate tech.

We’ve spent the last 25 years building, selling, scaling, and operating the systems real estate already runs on. Now that experience works directly for you.

JUSTIN TRACY

Product + Technology

Built Realty Generator and Kunversion, which became Market Leader & Boldtrail. Former CTO of JPAR.

BRIAN HOIALMEN

Strategic Advisor

Real estate SaaS growth leader across Zurple, Kunversion, Inside Real Estate and Lofty.

ERNEST ENRIQUEZ

CRM + AI Workflows

CRM architecture, BoldTrail workflows, dynamic advertising, lead funnels and agent training.

SHANE CARROLL

Performance Marketing + Integrations

PPC, CRM integration, SaaS development and digital marketing for real estate and mortgage.

“No junior account managers. No generic agency playbook. The people you see are the people you get.”

Talk to big.fish

FAQ

Your Questions, Answered

Want fewer opportunities to fall through the cracks?

Talk to big.fish

Start with a conversation about your systems.

What does big.fish actually do?

We optimize the real-estate systems you already use—your CRM, sphere, farm, databases, and paid-lead workflows—so they work as one connected operation.

Do we have to switch CRMs?

No. We work with the systems you already have and improve the way your team uses them.

What happens to our existing database?

We clean, enrich, and organize the data you already own so it becomes more useful for conversations, follow-up, and opportunity planning.

Can you help with paid leads?

Yes. We build the automation behind PPC lead workflows so leads are routed, followed up, and visible before they go cold.

Who is big.fish for?

We support real estate agents, teams, and brokerages that want reliable technology and data operations without hiring an internal team.

Do agents need to learn another tool?

No. The goal is fewer moving pieces for agents—not more. We make your existing systems work harder in the background.

How do we get started?

Start with a conversation about your current tools, data, and lead flow. We’ll identify the most useful first improvements.

What does big.fish actually do?

We optimize the real-estate systems you already use—your CRM, sphere, farm, databases, and paid-lead workflows—so they work as one connected operation.

Do we have to switch CRMs?

No. We work with the systems you already have and improve the way your team uses them.

What happens to our existing database?

We clean, enrich, and organize the data you already own so it becomes more useful for conversations, follow-up, and opportunity planning.

Can you help with paid leads?

Yes. We build the automation behind PPC lead workflows so leads are routed, followed up, and visible before they go cold.

Who is big.fish for?

We support real estate agents, teams, and brokerages that want reliable technology and data operations without hiring an internal team.

Do agents need to learn another tool?

No. The goal is fewer moving pieces for agents—not more. We make your existing systems work harder in the background.

How do we get started?

Start with a conversation about your current tools, data, and lead flow. We’ll identify the most useful first improvements.

Technology should support the close

Let’s make your systems work harder

Tell us where your CRM, data, and lead workflows are falling short. We’ll help create the connected operating system your agents need.

Start the conversation

Technology should support the close

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

Start the conversation

Technology should support the close

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

Start the conversation